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The Paris soirée is organized into sections that highlight the company’s rich history and its future aspirations in the category.
October 8, 2024
By: Lianna Albrizio
Coty Inc. is celebrating its 120th anniversary with an exclusive three-day fragrance event in Paris, the city where the company was founded in 1904.
“Building on a strong foundation of 120 years, we are thrilled to unveil our vision for the future of fragrance,” said Coty CEO Sue Nabi. “Coty is once again at the forefront of shaping the fragrance landscape, solidifying our position as the go-to partner for brands looking to create iconic scents. This exclusive event is a testament to our ability to anticipate and meet consumer needs while fostering growth and innovation in the beauty industry.”
The event is organized into sections that highlight Coty’s rich history and its future aspirations in the category.
In 1904, Coty worked to revolutionize perfumery through its unique blends of synthetic molecules with natural ingredients, producing new scents that transformed the fragrance landscape, opening up new possibilities for perfumers.
Through an immersive installation, guests will explore original masterpieces, La Rose Jacqueminot, Ambre Antique, Chypre and how Coty established two of the six major fragrance families: the Amber family and the Chypre family.
Several icons from the current Coty portfolio will be on display. Ck One, Boss Bottled, Burberry Goddess and Chloé Eau de Parfum, to name a few, capture the essence of its brands and define the spirit of their time, per the company.
Inside the olfactory studio, the full force of Coty’s creativity and co-creation is on view. The studio enables the fullest expressions of its brands through the finest ingredients and techniques.
Coty remains at the forefront of technological innovation, leading in three key areas:
performance – harnessing new scientific discoveries to produce scents with olfactive complexity and long-lasting impact;emotion – capturing the most evocative of human emotions in our next generation of visionary scents; and
sustainability – driving responsible production through the use of upcycled ethanol.
Coty says it’s bridging its storied past to a new era of perfumery. Infiniment Coty Paris epitomizes Coty’s latest and most innovative approach to the future of fragrance creation, blending science, art and emotion, according to the company.
Launched 120 years after Coty’s first fragrance, Infiniment Coty Paris leverages cutting-edge technologies such as the molecular aura and EmoChar.
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